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Best AI visibility monitoring tools (2026)

ChatGPT can't tell you if it recommends your site — so a category of tools exists to measure that from outside the assistant. Here's an honest rundown of the field, including where AttractOS fits and doesn't.

How this list was put together

This is an editorial overview based on each vendor's own public positioning as of July 2026 — not a first-party benchmark run against their products (we haven't tested competitors' tools ourselves, and won't claim results we didn't produce). Pricing and feature sets change; verify current details on the vendor's own site before deciding. The one dataset we stand behind on this page is our own — see our methodology for how AttractOS's scans are produced.

1. AttractOS

A free 5-intent sampled visibility scan (email-gated, no card) plus a one-time $79 deep audit covering up to 25 intents with raw citation evidence, competitor citation matrix, and deterministic checks on your own pages (llms.txt, schema, fetchability). Honest positioning: this is a one-time snapshot product, not yet a continuous-monitoring subscription — that's a planned tier, not something we're claiming exists today. Best for a fast, low-commitment first read before you decide whether ongoing monitoring is worth paying for.

2. Semrush — AI Visibility Toolkit

Semrush added AI-visibility features (Visibility Overview, Prompt Tracking, Brand Performance) to its existing SEO suite, priced within its broader toolkit tiers (roughly $99/mo territory for the tier that includes it, though check Semrush's current pricing page — vendor pricing moves). Best fit for teams already living inside Semrush for classic SEO who want AI-visibility tracking bolted onto the same dashboard rather than a separate tool.

3. Profound

An AI-search analytics platform positioned at larger marketing organizations that want ongoing, dashboarded tracking of AI-citation share over time, generally with sales-led enterprise pricing rather than a self-serve checkout. Best fit if you're past the "do I even have a problem" stage and need a standing team dashboard.

4. Otterly.ai

A dedicated AI answer-engine monitoring tool aimed at smaller teams and agencies that want recurring tracking without enterprise-scale pricing. Positioned as a more self-serve, lighter-weight option in this category than the bigger platforms.

5. Peec AI

A generative-engine-optimization (GEO) monitoring platform tracking brand visibility across AI assistants, with a European-market-oriented go-to-market. Similar job to the others in this list — worth comparing directly against Otterly.ai and Profound on whichever intents and assistants matter most to you.

See where you stand

Start with the free read, decide on monitoring after

Run AttractOS's free sampled scan first — no account, no card — and use it to judge whether one of the recurring-monitoring options above is worth paying for.

Run a free scan

How to choose

  • Just want a first read, no commitment: AttractOS's free scan or one-time deep audit.
  • Already paying for Semrush's SEO suite: its AI Visibility Toolkit keeps everything in one dashboard.
  • Need standing enterprise reporting: Profound.
  • Want ongoing tracking without enterprise pricing: Otterly.ai or Peec AI — compare their current feature sets and pricing directly, since neither is something we've run first-hand.

Want the full explainer?

Why this category of tool exists in the first place, and why asking the assistant yourself doesn't work: Can ChatGPT tell you if it recommends your website?

Last updated 2026-07-20. This is an editorial overview of publicly known tools, not a first-party benchmark of them — see the honesty note below. For our own dated citation data, see our benchmarks.

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