Compare · head-to-head
AttractOS vs Semrush AI Visibility Toolkit
Semrush's AI Visibility Toolkit is a $99/mo-per-domain add-on that bolts AI-visibility tracking onto the SEO suite half the industry already uses. AttractOS is a free scan plus a one-time $79 deep audit from an independent shop. If you already live inside Semrush, the calculus is different than if you don't — so here's the comparison split exactly that way.
This is an editorial comparison. The Semrush column is built from semrush.com's own public AI-pricing page as checked on 2026-07-22 — we have not run the toolkit first-hand and don't claim benchmark results against it. Vendor pricing moves; verify current details on their site. The AttractOS column describes our own product, whose methodology and pricing are public.
Side by side
| Criteria | AttractOS | Semrush AI Visibility Toolkit |
|---|---|---|
| What it is | One-time AI-visibility audit: free 5-intent scan + $79 deep audit (up to 25 intents) | Subscription add-on to the Semrush suite for ongoing AI-visibility tracking |
| Pricing (checked 2026-07-22) | $0 scan · $79 one-time audit | $99/mo per domain · +$60/mo per extra 50 prompts · extra domains $99/mo each |
| Cheapest first read | Free — email-gated, no card | 7-day trial — card required to start (per their pricing page) |
| Engines sampled | 3 lanes: OpenAI web-search API, Perplexity Sonar API, Gemini grounded API | ChatGPT, Google AI (Overviews), Gemini, Perplexity |
| Prompts / intents covered | 5 free · 25 on the $79 audit (10 yours + 15 suggested, provenance-tagged) | 25 tracked prompts per domain, checked daily |
| Tracking over time | No — a dated single-sample snapshot; honest about that on every report | Yes — daily rankings and trend reports |
| Suite integration | None — standalone report | Deep — sits alongside Semrush's rank tracking, site audit, and competitor research in one dashboard |
| Raw evidence shown | Yes — raw answer excerpts per intent × lane + a Source Placement Map of every cited page | Visibility Overview, Prompt/Competitor Research, Brand Performance, AI Search Site Audit reports |
| On-page fixes | Deterministic checks (fetchability, llms.txt, schema, answer-capsule shape) + 5 prioritized, confidence-labeled recommendations | AI Search Site Audit within the toolkit |
| Commitment | None — one-time, 7-day no-questions refund on the audit | Recurring subscription per domain; scales in price with domains and prompts |
Where the Semrush toolkit wins
- One dashboard for everything. If your team already runs rank tracking, backlinks, and site audits inside Semrush, AI visibility in the same place beats a separate report from a separate vendor.
- Daily cadence. 25 prompts tracked every day builds trend data; our audit is one dated run by design.
- Google AI Overviews coverage. The toolkit tracks AI Overviews; our 3 lanes don't include it.
- An org behind it. Semrush's data infrastructure, support, and product cadence are enterprise-grade. We're a small, focused shop — that cuts both ways, and this is the row where it cuts against us.
Where AttractOS wins
- Cost when the need is one answer. The toolkit is $1,188/yr per domain, and there's no one-time option. If the question is "am I visible, and what do I fix?", we answer it once for $0–79.
- Multi-domain economics for a one-off check. Each extra Semrush domain is another $99/mo. Auditing 3 client domains once costs $237 with us — versus $297/mo, recurring, there.
- No card to find out. Our free scan is email-gated only; their 7-day trial asks for a card up front.
- Evidence-first output. Raw answer excerpts and a Source Placement Map, so every claim in the report traces to an actual assistant answer — plus 5 confidence-labeled recommendations aimed at whoever edits the site.
Verdict by buyer type
- Team already paying for Semrush: The toolkit — one dashboard and daily trends beat a standalone report if the budget's already committed to the suite.
- Anyone not already in the Semrush ecosystem: AttractOS first. Spend $0, see where you stand, and only then decide if daily tracking is worth $1,188/yr.
- Agency doing a one-time AI-visibility audit per client: AttractOS — per-audit pricing fits deliverable work; per-domain subscriptions don't.
- You specifically need Google AI Overviews tracking: The Semrush toolkit — that surface isn't in our 3 lanes, and we won't pretend otherwise.
Related
- AI visibility tools vs. rank trackers — why a Semrush-style suite and this category are different jobs
- Best AI visibility monitoring tools — the full field, ranked honestly
- All head-to-head comparisons
Last updated 2026-07-22. Semrush AI Visibility Toolkit pricing and coverage were checked against semrush.com's live pricing page on 2026-07-22 and will change — verify on their site before buying. We have not run the toolkit first-hand and claim no benchmark results against it.