Autopilot Operating Contract
Autonomous website changes raise hallucination, brand-damage, permission, and rollback concerns. Output quality alone doesn't clear the bar. This contract states exactly what Autopilot can and can't do, how we prevent fabrication, and how you stay in control.
1. The Promise
Autopilot is built to close AEO gaps, not generate content. Here's what it does:
- Detects gaps — Where ChatGPT, Perplexity, and Gemini don't cite you for your money intents
- Generates grounded fixes — Based on YOUR existing content, never fabricated claims
- Proposes changes for approval — Every intervention requires your explicit approval before publishing
- Re-probes weekly — Measures whether citations actually moved, iterates on what works
This is not a content generator. This is a gap-closing agent that operates under strict boundaries.
2. Grounded-Source Requirements
How we prevent hallucination:
Tier 1: Deterministic (zero LLM involvement)
robots.txtupdates — Allow AI crawler access (GPTBot, PerplexityBot, etc.)llms.txtcreation — Structured crawl guidance for AI assistants- Schema type selection — JSON-LD blocks for Organization, WebSite, FAQ, Product
These interventions are rule-based. No language model can fabricate a robots.txt directive.
Tier 2: Grounded (LLM-generated from your content, fact-checked)
- Answer capsules — Direct-answer paragraphs generated from your actual page content
- FAQ schema — Questions/answers extracted from your existing FAQ or documentation
- Meta descriptions — Optimized for AI extraction, based on your page's actual content
Every claim in a Tier 2 artifact must be verifiable in your existing content. Before any Tier 2 intervention ships to design partners, it passes a 17-domain validation test (documented in /lab).
Tier 3: Prohibited (we never do this)
- Inventing product features you don't offer
- Fabricating pricing, plans, or availability
- Making claims you don't make on your site
- Writing blog posts, landing pages, or marketing copy
If an intent asks for something you don't offer, we skip it. Autopilot optimizes for truth, not coverage.
Evidence requirement: Every Tier 2 intervention includes a "source evidence" section showing exactly which page and excerpt the generated text came from. You can verify the claim before approving.
3. Approval Levels
What requires your approval:
- Every intervention — Autopilot proposes; you approve before anything publishes
- Query set changes — If we want to optimize for different intents, you approve the new set
- Major site changes — Anything beyond schema/capsules/robots requires explicit sign-off
What doesn't require approval:
- Re-probes — Weekly citation checks are read-only, no permission needed
- Evidence collection — Fetching your pages to analyze them (read-only crawl)
- Internal analysis — Gap detection, scoring, prioritization
Default is: we ask first. If you didn't explicitly approve it, we didn't publish it.
4. Change Boundaries
✓ What Autopilot can change (with approval):
- Add JSON-LD schema blocks (FAQ, Product, Organization, WebSite)
- Add/update answer capsules on existing pages
- Update
robots.txtto allow AI crawlers - Create/update
llms.txt - Add meta descriptions optimized for AI extraction
✗ What Autopilot NEVER touches:
- Product pages, pricing, features, claims (no fabrication)
- Existing content (only additions, never deletions)
- Third-party integrations, analytics, ads
- Authentication, payments, user data
- Navigation, site structure, URLs
- Brand voice, tone, messaging (uses YOUR content as source)
Autopilot is metadata-only. It can't break your site because it never touches the parts that make your site work.
5. Audit Logs
Every action is logged. Design partners get read access to their complete audit trail:
{
"intervention_id": "int_2026_07_20_001",
"proposed_at": "2026-07-20T14:23:00Z",
"approved_at": "2026-07-20T15:45:00Z",
"approved_by": "[email protected]",
"type": "schema_faq",
"target_url": "https://yoursite.com/pricing",
"change_summary": "Add FAQ schema for 3 pricing questions",
"source_evidence": "Extracted from /pricing FAQ section",
"commit": "a3f2c8d",
"next_probe": "2026-07-27",
"probe_result": {
"citations_gained": 2,
"citations_lost": 0,
"verdict": "win"
}
} - What was proposed (full diff)
- What you approved (timestamp, user)
- What was published (committed artifact)
- What the next probe observed (citations gained/lost)
Access: Design partners get read access to their audit log. Exportable as JSON (your data, your records). No silent edits, ever.
6. Rollback
Every intervention is discrete and reversible:
Remove this schema block, revert this capsule, restore old robots.txt — spelled out in the approval request
Autopilot never hides what it did. You can undo any change through your normal publishing workflow.
If re-probe shows citation DROP after intervention → flag for review, optionally auto-revert
If an intervention doesn't work, you can undo it. If it actively hurts, we can auto-revert based on probe data (you configure the trigger threshold).
7. Failure Handling
What if the agent is wrong?
- Tier 1 interventions — Deterministic, can't fabricate (robots.txt is robots.txt)
- Tier 2 interventions — Fact-checked before proposal; if you spot a fabrication, reject it and we fix the verification pipeline
- Tier 3 interventions — Don't exist. We ship deterministic first, then add LLM-generated content ONLY after proving grounding works
What if a change breaks something?
- Autopilot changes are additions/metadata, never core functionality
- Schema errors → search engines ignore, your site still works
- Bad
robots.txt→ crawlers fall back to default allow - Bad capsule → shows on your page but doesn't break layout
Liability
- You approve every change → you own the outcome
- We provide rollback instructions → you can undo
- This is a design partner experiment → we iterate together on what's safe
If something goes wrong, we want to know. Design partners have a direct line to report issues — no support queue, straight to the builder.
8. Prohibited Actions (The Never List)
Autopilot will NEVER:
9. Design Partner Agreement
What you're agreeing to:
- Weekly re-probes of your site (read-only)
- Proposed interventions (you approve before publish)
- Shared learnings (anonymized case study if it works)
- Honest failure reporting (if it doesn't work, we say so publicly on /lab)
What you get:
- Free $79 deep audits (weekly, as long as the experiment runs)
- First access to Autopilot (before paid launch)
- Direct input on what gets built
- Your audit log + rollback instructions
- A direct line to the builder (no support queue)
Eligibility
- Live website with real traffic (not a staging site)
- CMS access (you can publish the changes we propose)
- Willing to share anonymized results (citations before/after, not your brand unless you want to)
- Honest feedback (if something doesn't work, tell us — that's the point)
This is a small cohort, chosen for fit. We're looking for sites where AEO gaps are a real constraint, not where they're nice-to-have.
Apply for design partner programRead the public ledger to see proof we follow our own rules (we run Autopilot on our own site, in public).